Google’s New AI Mode for Search Cranks Gemini to Max Volume

Looks like Google is doubling down on AI-centric search despite a rocky, glue-pizza-marred rollout last year. At Google I/O 2025, the company announced “AI Mode” for search that greatly expands what it started with AI Overviews. According to Google, “AI Mode,” which is available in Labs starting Tuesday, “expands what AI Overviews can do with more advanced reasoning and thinking and multimodal capabilities.” In plain English, that means a lot more Gemini in your search.

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Specifically, Google says AI Mode will be able to answer “your toughest questions” and can be used to go more in-depth, asking follow-ups and providing “helpful web links.” AI Mode is based on a custom version of Gemini 2.0, according to Google, and uses real-time sources like the Knowledge Graph—Google’s own database of people, places, and things—to pull data as well as (of course) shopping data. In practice, Google says AI Mode can be used to compare products with queries like, “What’s the difference in sleep tracking features between a smart ring, smartwatch, and tracking mat?” or “What happens to your heart rate during deep sleep?” and will conduct research for you by leveraging multiple sources across the web.

AI Mode is a total reimagining of Search — an end-to-end AI experience with more advanced reasoning. Early testers have been asking much longer queries, 2-3x the length of traditional searches.

AI Mode is rolling out to everyone in the U.S., starting today.