The Best Star Wars, Marvel, and Transformers Toys We Saw at New York Toy Fair

Toy Fair. Just saying the words makes you feel good. “Toy Fair.” Two words that, on their own, are already wonderful, and when put them together into a single phrase, get exponentially better. Toy Fair is a place to celebrate all things toys and the 2025 edition just finished in New York City. io9 and Gizmodo had consumer tech reporter Kyle Barr and social media editor Adriano Contreras on the scene to walk around and capture all the coolest stuff they saw.

And not just random stuff. Geeky stuff. The new Star Wars toys, the new Marvel toys, the new Transformers toys. All that good stuff. And they delivered. Below are the highlights of Kyle and Adriano’s Toy Fair adventure, through a galaxy far far away, the multiverse, and so much more.

First up, here are some of our favorite upcoming Marvel toys on display at Toy Fair.

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Next, here are some of the Star Wars toys that were there.

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Transformers? You got it. These toys are more than meets the eye.

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And, though each has already been well documented, Lego also had two of its most exciting new sets, from Twilight and Jurassic Park.

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Of course, though, that’s not all. Here are a ton of other images from across the geeky spectrum.

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Thanks to Kyle and Adriano for the photos and Toy Fair for existing. It’s a truly magical place.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.